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Archive for January, 2008

How to Use Traffic Exchanges to Generate “Free” MLM Leads Efficiently

Wednesday, January 16th, 2008

Traffic Exchanges are of interest to MLM recruiters as a source of free leads because they are populated by our natural prospects, namely internet marketers looking for traffic and opportunities.

The main problem is that it takes too long to generate any great volume of traffic credits, so the unit cost of a recruit is high in time expended.

For those of you who just don’t have the finance for paid traffic, I offer these tips to raise your productivity and reduce your time spent per member recruited.

SOME SECRETS OF TE SUCCESS:

Use only the top manual exchanges (see Traffic Hoopla ratings) – most of the rest are a total waste of time.
Traffic Hoopla is an independent ratings agency with useful links to the better exchanges. A link to Traffic Hoopla is provided in the author resource box below.

You should limit the exchanges you use and usually it pays to upgrade to Pro (paid) status. Paid upgrades in the top exchanges are generally good value.

Paid members get many more credits for their surfing and may also benefit from random referrals to their downline. Usually there is a monthly allocation of traffic included in your subscription.

When surfing it is best to set a regular date to go surfing without interruption and use a multi-tabbed browser (e.g. Internet Explorer 7 or Firefox) to run several surfs at the same time so that you are never kept waiting to click and claim your credit. If you are interested in a page, “control click” opens a new page to read at your leisure and releases the original page to be clicked off for credit.

You must build a downline to make TEs work economically with your time. To achieve this you reinvest a percentage (say 20% to 50%) of all your surfing credits into promoting your other exchanges. As your downline builds you will then get free traffic credits from your downline’s surfing. This is a cumulative process like compound interest. It starts slowly but you get to a point where you receive steady traffic without surfing much at all yourself.

Advertising with a splash page (cost about $25) usually works better than your full sales letter. In a TE you get maybe 3 seconds to engage attention and then you’ve lost ‘em. So you use the splash page as a graphic intensive headline to grab attention.

Then when they click the splash page you open your full sales letter as a new page. Because the new page does not interrupt surfing and is not overwritten – it may actually get read.

You should track all your advertising – without fail.

Testing and comparison. Reinforcing the strong and culling the weak. This is how nature works – it’s called Evolution. And we all know that it works, don’t we?

You will find vast discrepancies between different ads and different traffic exchanges. The strangest little quirks make big differences to an ad’s performance. Tracking, Testing and Tweaking will do more for your productivity than any other improvement.

SUMMARY

Stick to the top exchanges and upgrade to PRO; organize your time; build a downline; use splash pages; TRACK, TEST and TWEAK

I wish you Happy and Productive Surfing – but not too much of it! Your time is valuable, so don’t delude yourself that Traffic Exchange leads come free. Limit the time you spend on Traffic Exchanges and push hard to make that time as productive as you can make it.

Tips for Developing Links Exchange Strategies

Wednesday, January 16th, 2008

One of the absolute best things a website owner can do for their site is develop some great links exchange strategies. Why should taking the time to exchange links with other websites be all that important you might be asking yourself? Well there are several great reason why having some excellent links exchange strategies in place with do wonderful things for your website.

One of the best reasons that having solid links exchange strategies is beneficial is that they will help drive traffic to your website. By seeking out other websites that are in a similar field but in direct competition with you as one of your links exchange strategies you will be able to drive exactly the type of potential clients you are looking for right to your site.

Finding great web sites to exchange links with as part of your links exchange strategies can provide your site with some excellent content. As most all webmasters know one of the very best ways to get a web site noticed by a search engine is ti have well written quality content. While finding as many sites to exchange links with can be a very smart links exchange strategy you really do what to make sure you are choosing quality and hopefully fairly popular sites to trade links with.

Keeping your website updated with informative links is another idea to add to your links exchange strategies. If you are providing the best possible links to subject related to your website, web surfers and potential customers are likely to return again and again. If you take a moment to write a couple of sentences letting your visitors know why you recommend visiting the links on your site you can make them even more useful.

Finding out what keywords related to your website topic is a very smart idea when developing links exchange strategies. Once you have that figured out type them into a search engine to see what websites come up. Then you will have an excellent idea of which websites would be most beneficial for you to exchange links with. Websites that appear on the first two pages of search engine rankings are usually the ones drawing the most traffic.

Entering your website url into a search engine is a great way to see how well your links exchange strategies are working for you. When you enter your url into a search engine you should be able to see which sites you have exchanged links with have your link listed on their website.

These are just a few of the great ideas to consider while developing your links exchange strategies. The internet has a huge amount of information on this topic so with a little bit of research your well thought out links exchange strategies will be bringing your website success in no time at all.