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Hindu Vedic Astrology – The Ancient Wisdom

July 14th, 2010 4:10 am

The Hindu Vedic astrology believes each of the heavenly bodies to have a particular function. While it takes the sun to be the primary life force, it takes the moon to be the one influencing the fertility cycles. Vedic astrology is believed to be a branch of science for it takes the magnetic field and gravitational pull between the heavenly bodies and planet earth to affect the latter physically. And this very fact acts as the prime basis of its calculation.


Although both Vedic astrology and Western astrology recognizes twelve zodiac houses, the two uses different yardsticks to calculate the zodiac signs of different individuals. Unlike Western astrological predictions which are calculated upon the solar charts, jyotisha is calculated upon lunar charts.

Moreover while the former depends upon tropical zodiac, the latter makes use of sidereal zodiac. The horoscopes are prepared by studying the planetary position (graha), the exact location of the stars (nakshatra), the zodiac houses (rashis), the planetary periods (dasas), the planetary aspects (drishtis), the planetary combinations (yogas) etc.

Using these information a chart is drawn which is believed to be able to accurately predict matters of family and relationship (Kama), finances (artha), career (dharma), spiritual salvation (moksha) and physical health (arogya).

Role of Karma

Although our Vedic astrology takes the location of stars and planetary positions during a person’s birth to determine his future, it undeniably believes that the person’s Karma has caused these heavenly bodies to arrange themselves in the like-wise manner. That is to say, the planetary deities are subservient to the omnipotent God. Thus to dole out justice, the planetary deities may very well be asked to align themselves in a particular manner during a person’s birth to either reward or punish him, depending upon whether he has led a virtuous or a vicious past life.

Laws of Karma thus combine the concept of both fate and free will to suggest that a person’s present life has been determined by the choices he had made in his past life (i.e. the idea of fate) and that his future life will be guided by the way he consciously acts in his present life (i.e. the idea of free will).

The wisdom in Jyotisha lies in imparting a kind of spiritual resignation among its believers, quite like the motto of que sera, sera. It also leads its believers to embark on an enlightened spiritual journey through which not only does he get better acquainted with his soul but also with the cosmic connection that exists between his inner self and the guidance offered by the Divine One. It imparts a kind of unflustered confidence in his outlook towards his life for he knows he cannot make amends to drastically alter his present life and that he has to deal with every ups-and-down that come his way for they are but a direct consequence of the way he has led his past life.

The only thing he can make certain is a better next life through a strict adherence to the path of righteousness. However, Jyotisha does leave a scope for ameliorating the effects of the past life upon the present life through practice of meditation, yoga etc.

The ancient wisdom that has been passed down to us has become an integral part of our rich heritage. It is after all the Indian form of astrology, an art that stands out distinctly from the West’s endeavors.

Link Exchange Strategies – Tips to Ensure a WIN-WIN Link Strategy for Your Website

May 12th, 2010 3:26 am


Building Link relationships, websites that link to your website, is an important element in Search Engine Optimization. Link Popularity is analyzed by Google and other search engines that determines your page ranking. Page ranking is an important factor that determines the relative page placement of your weblink resulting from a Google search request. Google calculates page rank (PR) based on a number of factors including elevant url links, number of inbound or one-way links, and page ranking of inbound links.Remember Google weighs the number of inbound, one-way links to your website as more significant than reciprocal or two-way links exchanges.

A reciprocal link is one where you establish a link to a site and in return they link back to your website. However, do not underestimate the importance of establishing 2-way links. The fascination of creating one-way inbound links has lead to the creation of some suspect link strategies by would-be link exchange companies.

I’ve seen a flurry of emails from link exchange parties spouting off about the virtues of 3-way links which emulate one-way links. What these link exchange people do is set up a new an separate domain that is effectively a quick-and-dirty directory. These directories have no relevant affiliation with their own eCommerce website(s). These ineffective directories have nothing but URL link information (usually grouped by category) to hundreds of eCommerce sites like yours. Their Win-Lose strategy is:
- they set up a link to your website on this self-serving directory
- in return, they ask for a link from your website to another eCommerce website.

This establishes a three-way link: Your website to another Relevant website and their non-relevant, self-serving directory to your website.

Be wary of such 3-way link exchange schemes – WHY?

1) directories carry less impact on Google page ranking (no relevancy for most directories)

2) most times these self-serving directories have ZERO page rank (PR) (Always check a sites page rank before exchanging links)

3) such 3-way links provides a WIN for them (they get your website with a good PR to link to their website) and a LOSE for you (you just get a link from a ZERO PR directory)

What are some simple strategies to increase one-way and two-way links:

1) continue to establish reciprocal 2-way link exchanges with relevant websites that have or will have a PR2 or better. Continue to add these

2-way links on a regular basis. These links will establish and improve your PR quicker than posting your URL information on the thousands of little directories.

2) consider 3-way links only if A) the inbound link is an legitimate, relevant eCommerce site with PR2 or better or B) you see that the inbound directory has relevancy and a PR 4 or better

3) consider Article Marketing, i.e. BLOGS, eZines and Press Releases to increase your one-way inbound links to your website. Article Marketing
(like this very article) is the best way to establish your credentials and trust as a knowledge broker and establish Hyperlinks to your website – a 1-way inbound link to your website!

4) start making comments on others BLOGS and eZines. Most comments allow you to include or add your website URL. Another one-way link established.

All the major search engines – Google, Yahoo and MSN search and catalog articles posted to popular eZine and BLOG sites. It is all about
providing people with the best information in response to a keyword search request.In business, attracting and retaining customers starts with building trust. Give your website a personality, a trusting personality. There is no better way than by deploying article marketing to build this trust and, at the same time, increase the one-way links to your website(s).